BMW Human Resources Policy

BMW Human Resources Policy Organisations, Analysis and Policy REPORT To: Senior Management From: Group Accountant Date: 2 nd May 2005 Subject: BMW Organisational Analysis andHuman Resources Policies This report will provide a detailed analysis of BMW’scurrent corporate appraisal analysis. This will help to identify the company’scurrent strength, weaknesses, opportunities and threats. This will help thecompanies decision makers understand where the organisation is now. The reportwill also critically evaluate BMW’s human resources policy as a key area of theorganisation. We will highlight how BMW has strategically responded to thedrivers for change in terms of its structure, conduct and performance. Finally,offer recommendations for the future development and improvements in humanresource management, and how those will impact on its organisational structure,conduct and performance. Company Background The BMW Group is the only manufacturer of automobiles andmotorcycles worldwide that concen trates entirely on premium standards andoutstanding quality for all its brands and across all relevant segments. With the brands BMW, MINI andRolls-Royce Motor Cars, the BMW Group has been focussing on selected premiumsegments in the international automobile market since the year 2000. In thesucceeding years, the launch of the BMW 1 Series meant an expansion of themodel range in the premium segment of the lower middle class and the BMW 6Series did likewise in the segment of the large CoupÃÆ'Â ©s and Convertibles. TheMINI marque was launched and production began in the Oxford plant in 2001. In2003, the BMW Group assumed marque responsibility for Rolls-Royce Motor Cars.At the same time, the Worldwide Head Office and Manufacturing Plant inGoodwood, GB, was built. ( AnInternal and corporate analysis in terms of strength, weaknesses, opportunitiesand threats (SWOT) will assist in gaining an understanding of where BMW iscurrently in terms of strengths and where improvement is required w ithin thebusiness and what outside environmental threats it may face as well as what newopportunities are available to the company in the short and medium term. Figure 1:BMW SWOT Analysis STRENGTHS Diverse ranges of Products – BMW, MINI and Rolls-Royce Strong Cash Flow Position Increase turnover and trading profits Strong Balance Sheet World’s leading Premium Quality Automobile Manufacturer Brand Awareness Human resources Capabilities to turn resources into advantages OPPORTUNITIES New Products Market shift to globalisation Innovation & Alliances Customers demand change to more comfortable and relevantly cheap cars Diversification New Technologies in Automobiles WEAKNESSES Perception of High Prices Customer disinterest Environmental issues: Pollutions Buyer sophistication and knowledge Substitute products or technologies THREATS New & existing competition Volatility in Price of Fuel New legislations Consequences of the oil crisis September 11 th Economic recession Market shift to globalisation Takeover bids Far-East Automobile companies expansion Extremely high competition for customers and resources The Five Forces Model Figure2: Five Forces Model – ACCA Paper 3.5 (2001) Threats from Potential entrants Suppliers Bargaining power Competitive Rivalry Buyers Bargaining power Threats from Substitutes Porterexplains that there are five forces inherent in a market, which will jointlydetermine the intensity of competition and profitability of BMW and theautomobile industry. The first is the threat posed by new entrants, the highcapital expenditure and confidence of customers represent significant barriersto entry and the market is also sensitive to reputation. However, the emergentof low cost manufactures do pose a significant threat (as illustrated by figure2). There is an opportunity in the low price/ low economy (fast) sector. MaybeHyundai or Daewoo could consider introducing a low cost sport saloon. The second is the threats from substitutes, as thereare many make and model of other premium branded cars, hence, Jaguar, MercedesBenz, Audi etc. The third force is the threats from the bargaining power ofbuyers, is this strong for both BMW and the entire automobile industry with alarge number of alternative suppliers, hence, the aggressive pricing strategy.This results in a very strong competitive rivalry in the industry. This isintensified as a result of little or no differentiation in the basic productoffered. Finally the threats from the suppliers bargaining power, this isfairly low in the automobile industry, due to dual sourcing strategies, using arange of alternative sources of supply for parts.

Does business have a responsibility to provide employees with more Essay

Does business have a responsibility to provide employees with more satisfying work lives Or to better accommodate their family needs - Essay Example Employees need to work and associated with a place that lack the irritants, inconveniences and also frustrations within their productive workplaces (Adler, 2012). The business need create the office as a welcoming communal area for talented employees to come up with big ideas and also deliver excellence. Happiness should never be shunned at the place of work, it should never be the objective of the business. This is the actual quality of a work setting that can assist the employees to find satisfaction and meaning in their work place and develop a sustainable productivity. Rather than focusing on the subjective needs, management need to develop a tone for the culture of the company and to make sure that the workplace and business fully focusses on the hope, drive, and also dream for the employees (Adler, 2012). For this reason, satisfaction for the work lives need to be the main area of the office

Business Law Essay Example | Topics and Well Written Essays - 500 words - 24

Business Law - Essay Example If there are intensions to incorporate the business then one has to confirm with the state filing office whether the name has already been claimed or it’s in use. The companies can share a name if the other businesses offer different services and goods and also located in different regions (Minniti, 2008). The name of the business should be rich in words which reflect the business functions. In the social media the name of the business should be claimed early enough in the naming process. Registering the business name should involve the process which is known as DBA trade name or name. This process does not provide the protection of the company’s trademark but it allows the government to record that the business is done as a name other than a personal name (Minniti, 2008). As the company’s owners we should apply for trademark protection since the name is the most valuable asset in any business. The company should comply with the food laws regarding the manufacturing of ice cream in the U.S. The company is based on the FDA food code 2009: chapter 3 which states that all food should be unadulterated, safe and honestly presented (Curtis, 2013). The American law also states that milk products such as ice cream should comply with Grade A Standards, the law specifies that frozen milk products like ice cream should be obtained pasteurized and this is specified in 21 CFR 135- frozen desserts. The law as well states that the food packages should be in excellent condition in order to preserve the integrity of the product and ensure that the contents are not exposed potential contaminants and adulteration. The company will also comply with the consumer protection and food allergen labelling act of 2004 which stresses all the ingredients of the products to be stated clearly in normal names that are well known to customer to